UPDATE 2-Facebook buys Microsoft ad technology platform

Newswire

* Terms not disclosed * Technology should help Facebook show effectiveness of ads * Aids Facebook battle with Google for online display ads SAN FRANCISCO, Feb 28 (Reuters) - Facebook Inc said on Thursday it had agreed to buy advertising technology from Microsoft Corp that measures the effectiveness of ads on its website, which should help in its fight with Google Inc for online advertising revenue. Under the long-rumored ...

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Feb 12, 2016
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