UPDATE 2-GM names new ad agency for Cadillac brand


(Adds details, comment from Leo Burnett) DETROIT, June 26 (Reuters) - General Motors Corp. on Monday named a new advertising agency to market Cadillac, the first such shake-up for the luxury brand in over 70 years by the No. 1 automaker as it looks to reverse a costly loss in market share. GM said in a statement that it has assigned all of the creative work related to marketing its Cadillac line-up to Modernista! ad agency, which handles advertising for GM's Hummer oversized ...

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