UPDATE 2-GM passes on running TV ads during 2013 Super Bowl

Newswire

* $4 mln for a 30-second commercial deemed too expensive * GM ranks No. 3 in U.S. ad spending * GM also sat out Super Bowl in 2009 (Adds GM Super Bowl spending data, background on GM Super Bowl truck ad from this year) By Ben Klayman DETROIT, May 18 (Reuters) - General Motors Co will not advertise in next year's Super Bowl because it is too expensive, the top marketing executive for the U.S. automaker said three days after the company announced it was dropping paid ads on Facebook Inc. The ...

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