UPDATE 2-GM returns to employee pricing to lift sales

Newswire

(Adds quotes from analyst, background, detail on shift in marketing) By Soyoung Kim and Kevin Krolicki DETROIT, Aug 18 (Reuters) - General Motors Corp , aiming to boost sagging sales, rolled out a major new promotion to U.S. dealers that includes employee-level discounts on almost all its mass-market Chevrolet vehicles, people briefed on the promotion said on Monday. The sweeping discount offer takes effect on Wednesday and marks GM's return to a strategy from which it had tried to ...

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