UPDATE 2-Microsoft plans to buy videogame-ad firm-WSJ

Newswire

(Adds details, comment, updates stock activity) LOS ANGELES, April 26 (Reuters) - Microsoft Corp. plans to pay $200 million to $400 million for Massive Inc., a privately held company that places ads in video games, the Wall Street Journal said on Wednesday. The deal to buy the two-year-old company highlights the increasing importance of advertising in nontraditional media. A Microsoft spokeswoman said the story is based on rumor and declined comment. A spokeswoman for Massive also ...

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