U.S. ad spending up 5.7 pct in third quarter-Nielsen

Newswire

NEW YORK, Nov 25 (Reuters) - U.S. advertising spending rose 5.7 percent in the third quarter from a year ago, suggesting the ad industry is on track for stronger growth after a multi-year slump, according to a study released on Tuesday. Nielsen Monitor-Plus, the advertising information service of ratings provider Nielsen Media Research, said in a report that advertising spending rose in 10 out of 12 media categories during the third quarter. It did not provide any dollar figures for ...

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