U.S. ad spending cuts as Japan automakers recover

Newswire

* Japanese automakers trimming network ad spend -sources * Auto sector spent $13.1 bln on US advertising last year * Dealers with Japanese cars cutting back on ad spend By Ben Klayman DETROIT, April 29 (Reuters) - Japanese automakers and related retailers are trimming their advertising budgets as the supply of cars and trucks dwindle on dealer lots, auto industry executives and broadcast network sources said. The pullback in marketing represents a partial reversal for a recovering ...

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