NEW YORK, Aug 29 (Reuters) - U.S. advertising spending rose 6.8 percent in the first half of 2003 from a year earlier, bolstering forecasts that the hard-hit ad industry is emerging from a slump, according to a report released on Friday. Tracking firm TNS Media Intelligence/CMR said advertising expenditures grew to $61.6 billion in the first half of 2003, with more than half going to television advertising. Cable television showed the greatest growth at 17 percent, but network television ...
Premium Content (PAID Subscription Required)
"U.S. ad spending rises 6.8 pct in first half 2003" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:
All of WardsAuto's reliable, in-depth industry reporting and analysis
Hundreds of downloadable data tables including:
• Global sales and production data by country
• U.S. model-line inventory data
• Engine and equipment installation rates
• WardsAuto's North America Plant by Platform forecast
• Product Cycle chart
• Interrelationships among major OEMs
• Medium- and heavy-duty truck volumes
• Historical data and much more!
Current subscribers, please login or CLICK for support information.