US ad spending on track for strong '04 - TNS study

Newswire

NEW YORK, Nov 29 (Reuters) - U.S. advertising is on track for strong growth in 2004 and may exceed earlier forecasts with heavy spending on industry rivalries, the Olympic Games and U.S. elections, a leading tracking firm said on Monday. Research firm TNS Media Intelligence/CMR said total U.S. ad spending rose 10.3 percent to $102.4 billion in the first nine months of 2004, compared with an annual forecast of 9.3 percent growth, one of the highest projections within the ad industry. By ...

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