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U.S. blue chips rise after holiday sales jump

(Updates to open)

NEW YORK, Nov 28 (Reuters) - U.S. blue chips rose on Monday, extending a five-week rally, after a surge in sales over the weekend boosted the outlook for the holiday shopping season.

The Dow Jones industrial average was up 14.17 points, or 0.13 percent, at 10,945.79. The Standard & Poor's 500 Index was down 0.75 points, or 0.06 percent, at 1,267.50. The technology-laced Nasdaq Composite Index was down 1.50 points, or 0.07 percent, at 2,261.51.