By Julie Steenhuysen CHICAGO, June 19 (Reuters) - If soaring gasoline prices have prompted you to look for a more fuel-efficient ride, using miles per gallon as a guide could lead you astray, U.S. researchers said on Thursday. Instead, they propose a new standard based on gallons per mile, which gives people a far better idea of how much gasoline they might save by switching trading in that gas-guzzling minivan. "There is a math illusion here," said Richard Larrick, a management ...
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