A reader emailed this, It's worth sharing, though I didn't include his name, on the premise that it was a personal email, not necessarily a public declaration with attribution:
Great points Dave Ruggles.
I absolutely agree with Hugo (the what?!?) when he says that dealers who are straightforward will outsell competitors. That's especially true today with social media spreading the word.
You are right, Pilota, it is a risk. But one worth taking. As Jon Schulz said, 20 years ago, this type of kidding around would be unthinkable.
Good stuff Darin.
Phil's prediction nailed it. It will be interesting to see what happens next in the dealership acquisition world. First, it was dealerships being acquired to create megadealerships. Now, it's...
If geographic location of doing business is so important for a luxury brand, shouldn't BMW and Mercedes-Benz move from conservative southern Germany to the bright lights of Berlin?
A reader sent me this email:
My wife is allergic to perfumes.
How does Lincoln expect me to get her into an MKC if “Essence of Lincoln” runs her out of the showroom ?
That's funny because it may be true.
Lots of fun, although I must admit that on the course some drivers blew by me. I don't think I'm professional race car driver material. You're right about flooring it, although I wouldn't do that...