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In advertising, it’s about marketing to consumers' desired self rather than their real self.
Senior Partner
Eckstein, Summers, Armbruster & Company
18 3
article
It’s not enough for car dealerships to provide good service when there’s time. It must be ...
President
APB-Automotive Profit Builders, Inc.
12
article
Overwhelmed staff, bad phone handoffs and improper brand representation are among problems that ...
Senior Partner
Eckstein, Summers, Armbruster & Company
18 3
article
Here’s how car dealers can compensate for tight margins on new-car sales.
Senior Partner
Eckstein, Summers, Armbruster & Company
18 3
article
Pricing transparency has made auto dealers overly worried about losing deals.
Tony Noland & Associates
18
article
Relationship building increases the potential to close, especially if the customer asks for a ...
President
APB-Automotive Profit Builders, Inc.
12
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