A reader emailed this, It's worth sharing, though I didn't include his name, on the premise that it was a personal email, not necessarily a public declaration with attribution:
Great points Dave Ruggles.
I absolutely agree with Hugo (the what?!?) when he says that dealers who are straightforward will outsell competitors. That's especially true today with social media spreading the word.
You are right, Pilota, it is a risk. But one worth taking. As Jon Schulz said, 20 years ago, this type of kidding around would be unthinkable.
Good stuff Darin.