Here's a mistake in the vein of Maryann Keller's finance-oriented list: failing to consistently push for national healthcare. Back in the late 1940s large employers insisted that they and not...
Too many marketing dollars are wasted on customers who would have bought the vehicle anyway, John Krafcik says. By aiming incentives only where needed, automakers could free up billions....More
Alan Batey says he hopes to capitalize on the new strength he sees between GM and its dealers after last year’s recall crisis brought the sometimes adversaries closer together....More
The two spent about the same amount of money on TV advertising in 2014, but Audi bought nearly 5,000 more national airings across more than twice the number of networks....More
Stakeholders need to stay ahead of the regulatory curve, as laws on the state and federal levels will change in tandem with technological developments....More
Here's a mistake in the vein of Maryann Keller's finance-oriented list: failing to consistently push for national healthcare. Back in the late 1940s large employers insisted that they and not...