ANN ARBOR, MI – The Chrysler-Fiat partnership looks to overcome hurdles in worldwide fuel-economy standards and diverse driving habits to develop a common global powertrain strategy that will work equally well for both companies in all markets. “The challenge is to have brand differentiation at the powertrain level, without excessive part proliferation,” Chris Cowland, director-advanced and SRT powertrain at Chrysler, says at a recent conference here at the University ...

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