VW's Audi steps up sales campaign in South America


FRANKFURT, March 17 (Reuters) - Volkswagen's premium unit Audi AG founded a new sales subsidiary in Brazil that involves the complete takeover of a previous Brazilian sales joint venture, the company said on Thursday. Following an agreement to buy the remaining 49 percent holding in Audi Senna Ltda, Audi formed Audi Brasil Distribuidora de Veiculos Ltda operating out of Sao Paulo. "Our goal is to further extend the market leadership in the premium segment that we have achieved in Brazil ...

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