WardsAuto Blogs

Feb 3, 2016
blog

Where Did Scion Slip? Let Me Count the Ways

Targeting cash-poor young buyers, selling products that made more sense as Toyotas, and recent uninspired advertising are just a few of the ways Scion got lost....More
Nov 11, 2015
blog

Car Sharing, Autonomous Cars, No Existential Threat 1

There is one big problem with car-sharing services and the idea one self-driving car can serve the needs of an entire family: sharing is required....More
Nov 5, 2015
blog

This Is a Test, This Is Only a Test 2

Car dealership test drives are fine, but not everybody wants one....More
Nov 2, 2015
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Silicon Valley’s Auto Brain Drain 1

At a time when automakers and suppliers lament they have to struggle to find the talent they need, Silicon Valley knows how to deal with the problem. They offer recruits lots of money....More
Oct 29, 2015
blog

American Motors’ Former HQ for $500? 1

How things got to this sad state of affairs is a story much too long to recite here, but it reflects AMC’s often-stormy history from its creation in 1954....More
Oct 16, 2015
blog

VW’s Dirty Deeds Overshadow Bosch Celebration

Bosch wanted to talk about its new research center, a massive hub in Germany that encourages engineers and students to set their minds free, but journalists had other topics in mind....More
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