WardsAuto Blogs

Oct 2, 2015

Jaguar Lowers Prices in Bid to Increase Sales

Jaguar sold 15,773 units in the U.S. last year. BMW delivered 395,850. “Clearly, we are not at scale,” says the head of Jaguar’s North American operations....More
Sep 24, 2015

No Easy Way Forward for VW Post-Dieselgate 3

Coming back from the scandal will take resolve, patience, a big strategy shift and an awful lot of money....More
Sep 22, 2015

VW’s Deception Hurts Entire Auto Industry 10

This action is so cynical, brazen and devious it has left even VW’s biggest supporters feeling betrayed....More
Sep 21, 2015

The Prius Will Be OK 1

Given today's slew of alternative-powertrain vehicles, some are busy writing the Prius's obituary. But there's no green model that has sold as well for as long, and with as much reliability....More
Sep 16, 2015

Now Project Head, He Rethinks Business Chances of Google’s Self-Driving Cars 1

John Krafcik, formerly of TrueCar, once was adamant the search-engine giant would not get too far into the autonomous-car business....More
Sep 14, 2015

Mapping the User Experience

Millions of consumers have formed a special bond with Apple’s user interface. Automakers want to emulate this kind of user experience, known as UX in tech circles, to create loyalty to a vehicle brand, not just a smartphone....More
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