WardsAuto eDealer 100 Webinar: How to Handle the Internet-Empowered Customer
How to Handle Internet-Empowered Customers
They've done their homework. They arrived armed with information. Make sure their offline dealership experience isn't a turn-off. Our panel of pros will discuss the do's and don'ts of dealing with modern shoppers, knowing their expectations and making their online-to-offline transition seamless.
Steve Finlay, editor of WardsAuto Dealer Business, moderates this free webinar featuring:
- Shaun Kniffen, Director of Marketing for Germain Motor, No. 4 on the WardsAuto e-Dealer 100.
- Jason Church, Internet director for Courtesy Chevrolet, where Internet leads account for about 50% of total vehicle sales.
- Harold Redden, a vice president for Fitzgerald Auto Malls, with five stores onthe WardsAuto e-Dealer 100.
- Miles Stearnman, vice president of operations for Pied Piper, a firm that annually uses mystery shoppers to measure how dealerships handle Internet leads.