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WardsAuto eDealer 100 Webinar: How to Handle the Internet-Empowered Customer

Wednesday, June 4, 2014

Past Event:

How to Handle Internet-Empowered Customers

They've done their homework. They arrived armed with information. Make sure their offline dealership experience isn't a turn-off. Our panel of pros will discuss the do's and don'ts of dealing with modern shoppers, knowing their expectations and making their online-to-offline transition seamless.

Steve Finlay, editor of WardsAuto Dealer Business, moderates this free webinar featuring:

  • Shaun Kniffen, Director of Marketing for Germain Motor, No. 4 on the WardsAuto e-Dealer 100.
  • Jason Church, Internet director for Courtesy Chevrolet, where Internet leads account for about 50% of total vehicle sales.
  • Harold Redden, a vice president for Fitzgerald Auto Malls, with five stores onthe WardsAuto e-Dealer 100.
  • Miles Stearnman, vice president of operations for Pied Piper, a firm that annually uses mystery shoppers to measure how dealerships handle Internet leads.

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