WardsAuto Interiors Conference
North America's only conference dedicated to the automotive interior, the WardsAuto Interiors Conference is a day packed with informative seminars, keynote speeches from major figures, networking with peers, and the Ward's 10 Best Interiors ceremony. REGISTER NOW!
7:30 to 8:15 am- Registration / Breakfast / Networking
8:15 to 9:30 am - Breakout Sessions (Attend 1 of 3 Panels)
Perfecting the HMI
Since the debut of the BMW iDrive, the modern Human Machine Interface has both amazed and confounded consumers. After more than a decade of development, the HMI is better than ever, but still a source of customer dissatisfaction. Panelists will discuss what can be done to truly meet consumer wants and needs.
Using Connectivity to Find Happiness
Connectivity is fundamentally changing the way vehicles and drivers interact with the outside world. This session will explore the role the vehicle interior and its systems can play in enhancing and simplifying people’s lives both inside and outside the vehicle.
Designing with Light
Ambient lighting now is one of the most important instruments in the designer’s toolbox. How else can it be used to surprise and delight consumers?
9:45 to 10:30 am - Keynote Speaker
Director, Global Interior Design Strategy, Ford Motor Co.
10:30 am to 11:00 am - Networking Break
11:00 am to 12:15 pm - Breakout Sessions (Attend 1 of 3 Panels)
An in-depth look at the latest materials and processes that are transforming vehicle interiors.
Environmental friendliness used to be just about using recyclable materials. Now it includes energy consumption, how products are made, where raw materials come from and more. Panelists will discuss new and current strategies for greener interiors.
Thinking Outside the Box
What can the auto industry learn from other industries?
12:30 to 1:15 pm - Plated Lunch (included in registration cost)
1:15 to 1:30 pm - WardsAuto Interiors Student Design Competition
1:30 to 2:15 pm - Ward's 10 Best Interiors Awards
2:15 to 2:45 pm - Networking Break
2:45 to 3:30 pm - Keynote Speaker
3:45 to 4:30 pm - Breakout Sessions (Attend 1 of 2 Panels)
Interiors will play a crucial role in reducing weight and creating more space in smaller vehicles to help auto makers meet future corporate average fuel-economy targets. This session will look at the latest concepts in design and materials.
The Future of Luxury
With traditional luxury cues moving into mainstream vehicles, creating a premium ambience that is truly original and authentic becomes harder every year. What avenues are left to explore? Where is luxury headed in the future?
4:30 to 6:00 pm - Networking Reception