WPP'S ADDED VALUE CONDUCTS GROUNDBREAKING CULTURAL TRACTION™ STUDY THAT RANKS BRANDS ACCORDING TO THE DEPTH OF THEIR VIBRANCY IN AMERICAN CULTURE

LOS ANGELES, May 15, 2012 /PRNewswire/ -- Added Value, the global brand development and marketing insight consultancy, today revealed the results of its second-annual Cultural Traction™ survey, which measures cultural relevance as an early indicator of brand success. In the...