WRAPUP 1-WPP, Interpublic results hit by advertising crash


* Major ad companies cut costs to mitigate severe downturn * WPP lowers forecast after Q1 sales drop; shares down * Interpublic loss smaller-than-expected; shares rise By Paul Thomasch and Georgina Prodhan NEW YORK/LONDON, April 28 (Reuters) - Severely depressed quarterly results from WPP Group Plc and Interpublic Group of Cos Inc show just how far spending on advertising and marketing has fallen, and even the industry's top executives are not sure when it will come back. Britain's ...

Premium Content (PAID Subscription Required)

"WRAPUP 1-WPP, Interpublic results hit by advertising crash" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!

For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622

Current subscribers, please login or CLICK for support information.

WardsAuto Blogs
Aug 25, 2014

Finally, Voice of Reason

The concept of an autopilot is not new, particularly in aerospace. But Owens notes even the airline industry has never crossed that threshold by placing hundreds of lives solely in the digital hands of a computer....More
Aug 21, 2014

Michigan, Great Lakes Region Still Core of North American Production

The Great Lakes Region is well-positioned to remain a North American production hub for years, perhaps well into the next decade....More
Aug 19, 2014

Dodge Undergoes Brand ‘Purification’

The brand moves from overall mainstream to so-called mainstream-performance....More

Sponsored Introduction Continue on to (or wait seconds) ×