YOUNG BUCKS-Time to be your own Santa Claus?


By Lauren Young NEW YORK, Dec 4 (Reuters) - It's the season for eggnog, mistletoe - and the mad retail rush. This year more Americans are forgoing shopping malls for their favorite websites. They are also buying what they want for themselves instead of waiting for someone to present it to them as a gift. Shopping guru Paco Underhill is the founder of consulting firm Envirosell and author of several books on consumer behavior including "Why We Buy: ...

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