Cupra Formentor Concept Takes to Namesake Road

The Cupra Formentor plug-in hybrid concept car makes its first drive around the Cap de Formentor coastal road on the western Mediterranean island of Majorca.

The Formentor was created by Spanish automaker SEAT’s Cupra performance brand. Combining the versatility of a CUV with the compact, sporty design of a coupe, it goes on sale in 2020, followed by SEAT-badged versions.

Cupra says the wind and waves shape the steep cliffs of Cape Formentor and the changing seascape inspired exterior designer Alberto Torrecillas to create the concept’s streamlined silhouette.

The turquoise-blue sea changes color when the north wind blows and the varying hues of the Mediterranean inspired the Cupra color and trim department to create a deep, almost black matte blue specifically designed for the concept.

Its 1.5L TSI engine makes 245 hp and can cover 30 miles (50 km) on electric-only power.

It has a floating-dashboard layout, carbon-fiber-backed bucket seats, digital instrument cluster and a 12-in. (30-cm) panoramic infotainment system with satellite navigation.

Presented in March at the Geneva auto show, Cupra says the Formentor was built to anticipate future technology and design.