London Event to Feature Cars Embodying Lap of Luxury
Organizers will be curating 80 cars ranging from the latest supercars to legends of Formula One and Le Mans. Displayed alongside the luxury vehicles will be items from a range of other luxury-goods makers.
A new motoring garden party, featuring luxury vehicles draped with fine watches, art and food, is launching in London later this year.
The City Concours from June 8-9 is being organized by Thorough Events, the team behind the Concours of Elegance at Windsor Castle. It will be held on the 5-acre (2-ha) lawn at the Honorable Artillery Company headquarters in the City of London.
Organizers will be curating a collection of 80 cars, ranging from the latest supercars to legends of Formula One and Le Mans. Displayed alongside the luxury vehicles will be showcases from a range of other luxury partners, including a Taittinger Champagne bar and high-end watchmaker Breguet.
Besides the curated cars, another 80 will be on display from U.K. automakers and specialists.
Thorough Events Managing Director James Brooks-Ward says the City Concours will be more than just a display of incredible cars of all ages.
“With stunning art collections, beautiful retail chalets, artisan goods and high-end watches, it’s a real celebration of the finer things in life, all held within one of the most historic sites in the City of London,” he says.
Admission only is £35 ($43); a full English breakfast at the event is £85 ($104.50) and the Concours alfresco lunch is £180 ($221.35).
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