BMW Focuses on Keeping Its Dealership Network Strong
BMW of North America LLC is focusing on keeping its dealer network strong and also increasing sales of pre-owned vehicles, which rose 16.4% last year, says Jim O'Donnell, president of the company. BMW's total used-vehicle business is up 18% so far this year, helping dealers stay solvent. BMW dealers have invested $21.5 million in technical training and facilities improvements in the last three years
May 1, 2009
BMW of North America LLC is focusing on keeping its dealer network strong and also increasing sales of pre-owned vehicles, which rose 16.4% last year, says Jim O'Donnell, president of the company.
BMW's total used-vehicle business is up 18% so far this year, helping dealers stay solvent.
BMW dealers have invested $21.5 million in technical training and facilities improvements in the last three years and more than $2 billion in new facilities over the last seven years.
O'Donnell says the BMW brand commands strong customer loyalty, with 97% of vehicles serviced at franchised dealers, compared with the industry average of 50%, resulting in BMWs being better maintained.
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