Chevrolet Dominates Most-Seen Auto Ads Chart

Chevrolet dominates iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have racked up the highest number of impressions across national broadcast and cable TV airings.

Chevrolet ads held first, fourth and fifth place for the week of Feb. 5-11. At No.1 was its familiar spot – a recurring presence on this chart for weeks – that focuses on the dependability of Chevy cars, trucks and SUVs that have won J.D. Power awards two years in a row.

Second place goes to Infiniti for a commercial proclaiming thrones aren’t just for kings, with the ’18 QX80 putting every passenger in the lap of luxury. At No.3 is Lexus with an ad featuring a cute kid who declares everything, even the family’s RX 350L, to be hers. While her reaction to the news that she’s going to have a new sibling is less than enthusiastic, at least the car is equipped to handle a growing family with its third-row seating.

The fourth-place commercial, for Chevy Silverado trucks, has the best iSpot Attention Index (143) in the ranking, getting 43% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Finally, Chevy’s ad at No.5 features “real people (not actors)” giving their thoughts about the ’18 Traverse. Spoiler: They really like it, and so do their families.

iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from more than 7 million smart TVs.

Data provided by

1. Chevrolet: Freeway Talk

355,063,577 Impressions, 89.32 Attention Score, 78 Attention Index, $7,585,167 Est. TV Spend

2. Infiniti: Thrones

253,885,480 Impressions, 92.56 Attention Score, 111 Attention Index, $3,639,600 Est. TV Spend

3. Lexus: Emily

252,943,406 Impressions, 87.23 Attention Score, 65 Attention Index, $3,659,453 Est. TV Spend

4. Chevrolet: An Easy Choice

227,347,988 Impressions, 95.27 Attention Score, 143 Attention Index, $3,469,219 Est. TV Spend

5. Chevrolet: Family Reunion

209,853,124 Impressions, 82.29 Attention Score, 47 Attention Index, $7,046,647 Est. TV Spend

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.