Chrysler Denies Seeking Dealer Margin Cuts
NEWARK, DE - Chrysler Group denies reports it's seeking to reduce dealer margins in order to improve profits. The auto maker says its dealers are a crucial part of its turnaround plan. None of our top management thinks dealer margins are too high, says Chrysler CEO Dieter Zetsche during ceremonies here for the production launch of the Dodge Durango SUV. He says the reports are unfounded, adding that
November 1, 2003
NEWARK, DE - Chrysler Group denies reports it's seeking to reduce dealer margins in order to improve profits. The auto maker says its dealers are a crucial part of its turnaround plan.
“None of our top management thinks dealer margins are too high,” says Chrysler CEO Dieter Zetsche during ceremonies here for the production launch of the Dodge Durango SUV.
He says the reports are unfounded, adding that a few disgruntled dealers may be trying to start the rumors.