Chrysler plays pricing shell game
One model's rebate is another model's price increase. To partially offset the cost of those new $300 rebates Chrysler is throwing at its coupes -- Dodge Avenger, Chrysler Sebring and Eagle Talon -- the company is boosting prices on its minivans, Jeep Cherokee and Grand Cherokee. The price hikes range from $40 to as much as $300. Chrysler sold 10 times as many vans and SUVS last year as sport coupes,
February 1, 1996
One model's rebate is another model's price increase. To partially offset the cost of those new $300 rebates Chrysler is throwing at its coupes -- Dodge Avenger, Chrysler Sebring and Eagle Talon -- the company is boosting prices on its minivans, Jeep Cherokee and Grand Cherokee. The price hikes range from $40 to as much as $300. Chrysler sold 10 times as many vans and SUVS last year as sport coupes, so it should yield a net gain in revenue. At least Mr. Kerkorian should not complain that Chrysler is giving money to consumers that rightfully belongs to shareholders.
Read more about:
1996You May Also Like
