Stow 'n Go Spreading

Expect to see new applications of Stow 'n Go, the innovative fold-flat seating system that bowed on Chrysler Group's '05 minivans, says Magna International Inc. President Mark Hogan.

Magna's Intier Automotive subsidiary developed the system with Chrysler, but Hogan reveals the supplier is quoting on similar technology for other auto makers.

“You won't see it next year, but we're quoting,” he says after delivering a keynote address at the Ward's Auto Interiors Show.

Who's interested? Everybody, he says. “There's Asian OEMs. There's European OEMs. There's North American OEMs. Most of these products are globally executed these days, anyway.”

The technology will surface in vehicles other than minivans.

“You're going to see it in cross/utility vehicles and SUVs, as well,” Hogan says.

Chrysler featured a similar system in the Rampage, a pickup concept unveiled in February at the Chicago Auto Show.

“You're going to see the functionality of those kinds of interiors start to appear more frequently in other makes,” Hogan adds, noting the Chevy HHR has fold-flat seats. “Those kinds of improvements, in terms of functionality, are going to continue to spread across the industry.”

Chrysler has limited exclusivity to the technology, which allows both the second and third rows of seats to fold into a well in the floor, based on its supply agreement with Magna.

“A lot depends on where the OEMs want to take their interior design package,” Hogan says. “The executions, by and large, are pretty different. But the functionality remains the same.”