2019 WardsAuto e-Dealer 100
Our annual (and final) ranking of car dealers who are internet stars.
July 12, 2019
In 2001, Wards presented the industry's first list of top dealers who used the internet to sell vehicles. The ranking's definition of an internet sale centered on a customer initiating contact with a dealership by email, and a designated internet department staffer handling the subsequent sale.
But today, virtually all dealership sales are digitally related. Dealers maintain robust websites. Third-party lead providers are alive and well. The vast majority of car consumers do hours of research online. Accordingly, a list with a narrow criteria for an internet sale seems outdated today.
So this will be the last WardsAuto e-Dealer 100. For sure, the dealers on it are amazing, progressive auto retailers. That fact lives on, even though the list doesn't.
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