Modern Phones Lifelines for Dealers
In this age of texting and emailing, telephones still are the main dealership gateway for customers.
Earl Stewart’s namesake Toyota dealership’s website includes a photo of him holding his trademark red telephone to his ear. He invites customers to call the listed number, day or night.
“If I tell people I’m accessible, I want to be accessible,” says the owner of Earl Stewart Toyota in North Palm Beach, FL. “And every time I talk to a customer, I learn something new.”
Such accessibility helps him build relationships and resolve complaints before they potentially get out of hand, he says.
It doesn’t stop with him. He invests more than $3,000 a month in his phone system, including the cost of 24/7 live operators and the purchase of cell phones for service advisors and salespeople.
Why?