The Dealer 5 | April 22, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | One of our most highly anticipated rankings is here: the WardsAuto e-Dealer 100. Plus, several dealers on the 15th annual list tell what works digitally, and what doesn’t. |
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2. | In a recent blog, the irrepressible Jim Ziegler critiqued General Motors’ Shop, Click and Drive online effort. He torched it, actually. Now, here’s what GM says about it. |
ADVERTISEMENT The auto accessories industry is $40 billion and dealers represent less than 5%. Could accessories be the new profit center for dealerships? It is one new frontier that may hold the most profit potential dealers have seen since adding the F&I department 40 years ago. | |
3. | Don’t get too caught up in the hype about self-driving cars. They’re coming, but in stages, not suddenly. There’s still much to figure out. Like, just what is an autonomous car? |
ADVERTISEMENT F & I Resource Center sponsored by Ally Auto. Valuable content to help you boost profits in this all-important division of your business. | |
4. | To achieve relevancy, an auto brand should sell at least 100,000 vehicles annually in the U.S. market. If so, Toyota’s youth brand has work to do. But give it an “A” for effort. |
5. | First of all, do some car shoppers actually kick the tires? And if they do, what's that accomplish? OK, enough musings. Here are six things Google says it's learned about today's car buying. |
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