The Dealer 5 | August 3, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | Acura often touts its R&D prowess. Think upcoming NSX super car. But Honda’s luxury brand is stepping up efforts to enhance things on the other end of the automotive spectrum: the dealership experience. |
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2. | A roving reporter going from dealership to dealership asking staffers what's hot, what's not. They say the thrill is gone (for hybrids, anyway), boxy no longer is sexy and goodbye keys. There’s more. |
ADVERTISEMENT "i recently switched all 7 of my stores to Reynolds. Many people base their decision on price, but I did my own needs analysis focused on the product and the retail process and Reynolds and Reynolds blew the competition away.” -Joe Laham, President of Premier Companies | |
3. | Auto dealers may mistakenly think they’re not big enough to interest cyber crooks. But many of those thieves have turned their attention to small to midsized businesses. They’re easier targets, says a security expert. |
4. | Dealerships are hiring hundreds – thousands – of auto techs in an effort to keep up with an onslaught on vehicle recalls. Those nearly hit 64 million last year. No letup seems in sight. |
5. | Offering its new hydrogen fuel-cell car at select dealerships, Toyota is vetting potential buyers. One question: Do you live near a fueling station? If not, that gasoline-powered Camry sure is nice. |
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