The Dealer 5 | December 15, 2014
"Green" buildings; good deals and cheap gas; 3 misconceptions about the web: Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet.
So let's go:
1. | The old dealership joke goes like this: Q: "How can you tell when customers lie?" A: "When they open their mouths." Well, not always. But here are 17 buyer fibs. |
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2. | Describing his own long car-buying experience, a strategist says dealership website enhancements can streamline the process. |
ADVERTISEMENT The auto accessories industry is $40 billion and dealers represent less than 5% . The enigma of auto accessories has puzzled dealers. Some have cracked the code with AddOnAuto and are averaging an additional $475 a copy in accessories. | |
3. | The gap is narrowing between luxury cars and amenities-loaded mainstream vehicles. What's a premium automaker to do? Crank up the power! |
4. | Honda is offering a 93-page "green" dealership guide to auto retailers of all brands. It's intended to help dealers become more environmentally friendly and cut costs. |
5. | A distraught man surrendered after a 13-hour police standoff at a dealership. During that time, he did Facebook posts. |
To see all the day's dealer news and information, go to WardsAuto.com/Dealers.
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