The Dealer 5 | December 22, 2014
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet.
So let's go:
1. | The automotive market-share gap is tighter than ever. In these competitive times, a 0.1% gain or loss matters. Check out the big-league standings. |
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2. | Prospecting for sales is nearly a lost art. Here’s not only why dealerships should rediscover it, but also how. |
ADVERTISEMENT The auto accessories industry is $40 billion and dealers represent less than 5% . The enigma of auto accessories has puzzled dealers. Some have cracked the code with AddOnAuto and are averaging an additional $475 a copy in accessories. | |
3. | The nation’s best-selling premium vehicle (as in more than $50,000), is a Mercedes, right? Wrong. A BMW? Nope. The prize goes to a dressed-up pickup. Surprised? |
4. | Electric vehicles might sell better with a more advertising and less eco-preaching. Cue the disco-dancing hamsters. |
5. | Ain’t broke, don’t fix. But if your back shop needs a tune-up, here’s what our IdeaXhange expert Tony Noland recommends. |
To see all the day's dealer news and information, go to WardsAuto.com/Dealers.
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