The Dealer 5 | December 24, 2014

Dealer news and information from WardsAuto and around the web.

Steve Finlay, Contributing Editor

December 24, 2014

3 Min Read
The Dealer 5 | December 24, 2014



Welcome to The  WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet.

So let's go:

1.

 Annual U.S. auto sales once typically topped 17 million units. Then came the recession. Sales plunged to 10.6 million. Now, one forecast calls for a return to 17 million next year. It would differ from the old days, in a good way.

2.

 Just because people say they dislike doing something, doesn't mean they won't do it. Take negotiating a car deal. Some customers drive hard bargains.

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3.

 Seasonal sales events work for car dealers. So do dynamic countdowns telling how much time is left in a big sale. Check out what else helps attract buyers over the holidays.

4.

 Something about exploding vehicle safety equipment gets people's attention and stokes fears. A dealer says an air-bag recall is needlessly worrying customers.

5.

 That didn't take long. A guy buys a 707-hp Dodge Challenger SRT Hellcat from a dealer. An hour later, he crashes it.

To see all the day's dealer news and information, go to WardsAuto.com/Dealers.  

 

Read more about:

2014

About the Author

Steve Finlay

Contributing Editor

Steve Finlay is a former longtime editor for WardsAuto. He writes about a range of topics including automotive dealers and issues that impact their business.

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