The Dealer 5 | December 3, 2014
Buyers revenge; black and white and gold all over?; DMS as marketing juggernaut?: Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
The big three of car colors are black, white and silver. They continue to win most-popular contests. But a growing number of people like a touch of gold, even orange. |
Will used-car prices fall? Yes. But they won't crash and burn, despite chatter of a crisis. Experts say why they expect a soft landing. |
ADVERTISEMENT The auto accessories industry is $40 billion and dealers represent less than 5% . The enigma of auto accessories has puzzled dealers. Some have cracked the code with AddOnAuto and are averaging an additional $475 a copy in accessories. |
"You have no intention of buying this car," a skeptical (and cynical) dealership salesperson told a test-driving customer. Turns out he did. But not from her. How he got his "revenge." |
Toyota is the Consumer Financial Protection Bureau's latest target. The federal agency accuses the automaker's financial unit of lending discrimination. |
To see all the day's dealer news and information, go to WardsAuto.com/Dealers.
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