The Dealer 5 | December 3, 2014

Buyers revenge; black and white and gold all over?; DMS as marketing juggernaut?: Dealer news and information from WardsAuto and around the web.

Steve Finlay, Senior Editor

December 3, 2014

3 Min Read
The Dealer 5 | December 3, 2014



Welcome to The  WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:

The big three of car colors are black, white and silver. They continue to win most-popular contests. But a growing number of people like a touch of gold, even orange.  

Will used-car prices fall? Yes. But they won't crash and burn, despite chatter of a crisis. Experts say why they expect a soft landing.

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The auto accessories industry is  $40 billion  and dealers represent less than 5%   The enigma of auto accessories has puzzled dealers. Some have cracked the code with AddOnAuto and are averaging an additional $475 a copy in accessories.

Learn how to build a new profit center with AddOnAuto.

"You have no intention of buying this car," a skeptical (and cynical) dealership salesperson told a test-driving customer. Turns out he did. But not from her. How he got his "revenge."

Toyota is the Consumer Financial Protection Bureau's latest target. The federal agency accuses the automaker's financial unit of lending discrimination. 


To see all the day's dealer news and information, go to WardsAuto.com/Dealers. 

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