The Dealer 5 | February 2, 2015

2.

John Krafcik is pitching a way automakers can reduce incentive spending by billions of dollars: Don't give rebates to customers who are going to buy the vehicles in the first place. 

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3.

Perhaps he's a bit biased based on where he's from, but a Detroit university marketing prof says of Super Bowl spots: "I'm surprised how well the auto ads did compared to the competition." 

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4.

 It's back to the dealership for more faulty airbag recall work. A quick-fix didn't work. So now full replacements are in order. If you're keeping track, add another 2 million to the recall count.

5.

 All types of people walk into dealerships. Most times, they're dressed. But not always.