The Dealer 5 | February 9, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet.
So let's go:
1. | It happens at dealerships all the time: F&I manager gives great presentation of products. Customer says, "No thanks." But that can mean "Maybe."Here's why. |
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2. | How about offering a nice pinot to car shoppers? That’s one way a proposed dealership in Napa, CA, could satisfy city planners who want it to look more“Napaesque.” |
ADVERTISEMENT The auto accessories industry is $40 billion and dealers represent less than 5%. The enigma of auto accessories has puzzled dealers. Some have cracked the code with AddOnAuto and are averaging an additional $475 a copy in accessories. | |
3. | BMW is the top-selling luxury brand in the U.S. But Audi vows to change that by 2020. Let the games and ad campaigns begin. |
ADVERTISEMENT F & I Resource Center sponsored by Ally Auto. Valuable content to help you boost profits in this all-important division of your business. | |
4. | One side says it's only right that Idaho lawmakers mandate dealership hours. Others say it's none of their business. Which side won? |
5. | Great story about a car given to the guy who walked a daily 21-mile commute (with perfect job attendance, no less). A dealership provided the new wheels. To us, it's another case of dealer kindness. "Nobody deserves it more," the store manager says of the vehicle recipient. |
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