The Dealer 5 | July 29, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | Personalized marketing to customers requires some poking around. Some people are OK with that. Some aren’t. Others aren’t so sure. Dealers are trying to find the right balance. |
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2. | The head of General Motors’ luxury brand says it is “not disconnected from GM.” But Cadillac wants to keep its distance. Here’s its declaration of semi-independence. |
ADVERTISEMENT Three Strategies to Help You Turn Up the Heat on Sales This Summer New car sales are on pace to achieve 17,300,000 units in 2015. There are steps that your dealership can take to give it an edge over the other guys as you vie for shoppers’ attention. | |
3. | We won’t call it “Dealergate.” (OK, we just did.) But a federal agency that isn’t supposed to regulate dealers seems like it’s trying to do just that. And it just shut down NADA’s FOI request. |
4. | Dealers are awaiting more details as Fiat Chrysler tries to work its way through the nation’s largest-ever buyback of vehicles deemed as defective. |
5. | Test drives are considered an important part of the sales process. But they come with risks, such as accidents or this one: a “customer” kidnapping a salesperson in California. |
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