The Dealer 5 | June 19, 2015

2.

Ford dealers are testing beacons to beckon customers. As shoppers look at for-sale vehicles, the beacon devices broadcast info to their smartphones. The goal: to seal the deal.

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Learn How Buyer Detection Moves More Metal        It’s difficult to get visibility into competitive shopping behavior. With buyer detection, dealers are seeing a 270% increase in competitive conversions of active shoppers. 

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3.

Boy, is NADA mad at the New York Times for what the trade group calls a bogus claim that a Washington Post analysis branded as dead wrong. Do these papers read each other? Anyway, here’s what an irked NADA has to say.   

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New Rule #03: Connect from the moment of interest. To influence your customers online, you need to engage them the second they start thinking about a purchase. With CDK Global’s Audience Management solution, you can. Anywhere. Anytime. Because it’s your business; rule it. 

4.

It’s a gas, gas, gas. The Obama Admin. overestimated the potential of electric cars, but it also vastly underestimated how much internal-combustion engines could improve.

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No More Turf Battles: Keeping Sales and F&I Teams Connected

In a perfect world, dealership salespeople and F&I managers get along famously, working hand in hand to seal every deal. In the real world, conflicts can arise. The two departments can easily find themselves at cross-purposes. Join this free webinar to hear actionable solutions. Webinar held Tues, June 30 at 2pm. Register now!

5.

Jay Cimino places “people” at the top of his “Five P’s” management philosophy. Click here to learn what the other four stand for in this WardsAuto Dealer 500 player's great game plan.