The Dealer 5 | June 22, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | Remember all the fretting a few years ago about Millennials not liking cars? Now, they’re buying them in droves. Wait, there’s more. They love accessories. |
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2. | In a WardsAuto commentary, NADA Chairman Bill Fox tells why the dealer-franchise network is the most-competitive and most-cost efficient way to sell cars. |
ADVERTISEMENT Learn How Buyer Detection Moves More Metal It’s difficult to attract new customers. With buyer detection, 42% of conversions are new-to-dealer buyers. | |
3. | Don Luke knows exactly what he’d say to FCA CEO Sergio Marchionne if the two sat down together. Check out our dealer profile. |
ADVERTISEMENT New Rule #03: Connect from the moment of interest. To influence your customers online, you need to engage them the second they start thinking about a purchase. With CDK Global’s Audience Management solution, you can. Anywhere. Anytime. Because it’s your business; rule it. | |
4. | Let’s revisit the days when 1-12 month loans made up 24% of auto financing (1940), used-car operations dragged down dealers (1955) and General Motors went “flat out” on developing an electric car (1990). Yes, its WardsAuto Flashback time. |
ADVERTISEMENT No More Turf Battles: Keeping Sales and F&I Teams Connected In a perfect world, dealership salespeople and F&I managers get along famously, working hand in hand to seal every deal. In the real world, conflicts can arise. The two departments can easily find themselves at cross-purposes. Join this free webinar to hear actionable solutions. Webinar held Tues, June 30 at 2pm. Register now! | |
5. | It would have been the nation’s first legislation aimed at reining in the sale of used recalled vehicles. Passage seemed inevitable. But then the lawmaker who wrote the California bill yanked it. What’s going on? |
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