The Dealer 5 | June 24, 2015

2.

Some reviewers have eviscerated the Mitsubishi Mirage. But it sells well. The bare-bones B-car’s success has surprised even Mitsubishi.

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Learn How Buyer Detection Moves More Metal        Buyer detection tools collect and analyze automotive shopping activity to identify in-market buyers. Arm your sales team with a list of active shoppers and close more deals. 

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3.

Investor Eddie Lampert once owned half of AutoNation, but he keeps selling shares of the country’s top dealership chain. One theory: He needs the money.

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New Rule #03: Connect from the moment of interest. To influence your customers online, you need to engage them the second they start thinking about a purchase. With CDK Global’s Audience Management solution, you can. Anywhere. Anytime. Because it’s your business; rule it. 

4.

Inexperience isn’t a liability for salespeople seeking employment at one Honda dealership. In fact, inexperience is preferred. Here’s why.

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No More Turf Battles: Keeping Sales and F&I Teams Connected

In a perfect world, dealership salespeople and F&I managers get along famously, working hand in hand to seal every deal. In the real world, conflicts can arise. The two departments can easily find themselves at cross-purposes. Join this free webinar to hear actionable solutions. Webinar held Tues, June 30 at 2pm. Register now!

5.

Franchise dealers in recent years have invested mightily in their used-car operations. In contrast, some unlicensed “dealers” display their inventory on New York streets. But perhaps not for long.