The Dealer 5 | June 5, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | Of course, technology is important for running a modern dealership. But something else is vital. Here’s what. |
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2. | If you’re going to step it up and enter the new era of digital marketing for used cars. Here are four ways to do that. |
ADVERTISEMENT Learn How Buyer Detection Moves More Metal It’s difficult to get visibility into competitive shopping behavior. With buyer detection, dealers are seeing a 270% increase in competitive conversions of active shoppers. Learn more with our free whitepaper. | |
3. | Tire and rim thievery once was a big thing, then abated somewhat. Now it’s making a comeback. New anti-theft devices may appeal to dealers and car buyers alike. |
ADVERTISEMENT New Rule #42: Close every customer. When your digital marketing actively finds and attracts your most profitable customers, there’s no reason why you shouldn’t close every one. CDK Global’s Audience Management solution helps you sell more of what you want, how you want. Because it’s your business; rule it. | |
4. | Pickup truck interiors once came in three trim levels: bare, barer and barest. Times sure have changed. |
5. | The average car-loan payback length hits a record high. But an Experian expert says that’s cool. |
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