The Dealer 5 | June 8, 2015

2.

It’s a bird. It’s a plane. No, it’s a new car that takes its design cues from fighter jets. They stopped short of outfitting it with missiles, though.  

ADVERTISEMENT

Learn How Buyer Detection Moves More Metal     It’s difficult to get visibility into competitive shopping behavior. With buyer detection, dealers are seeing a 270% increase in competitive conversions of active shoppers.   Learn more with our free whitepaper.

3.

A dealership salesman drove one of its BMWs at police officers. They shot him. Now, the dealership says sales are off because of bad publicity. And the store would like its $80,000 car back. 

ADVERTISEMENT 

New Rule #42: Close every customer. When your digital marketing actively finds and attracts your most profitable customers, there’s no reason why you shouldn’t close every one. CDK Global’s Audience Management solution helps you sell more of what you want, how you want. Because it’s your business; rule it.

4.

On any given Sunday at an Illinois dealership you can get a shirt, smartphone, massage, manicure, boat and (after 11 a.m.) a bottle of wine. You just can’t buy a car.

5.

A car dealer’s red, white and blue displays may convey patriotism but they also violate a city law. If they were flags, they wouldn’t be a problem. But they’re banners. All 40 of them.