The Dealer 5 | March 25, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | What’s it take to win dealership sales today? Old standbys still work (i.e. firm handshake, confident look). But here are skill sets that are required when every shopper is “an Internet customer.” |
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2. | A data analytics guy at Google says maybe it’s not such a good idea for dealers to offer all sorts of product choices. That can confuse customers. And then what happens? Click here to find out. |
ADVERTISEMENT “I sleep better at night because of docuPAD ® .” – Greg May docuPAD, a part of Reynolds Retail Management System, transforms the way consumers experience your dealership. Using docuPAD, Greg May Chevrolet increased $300 profit per vehicle. | |
3. | WardsAuto predicts how many light vehicles automakers and their dealers will deliver this month. Is it 20 million? We wish. Is it 200? OMG, no. Here’s the right answer, or at least what we’re forecasting, and (eat humble pie) our track record is pretty good. |
ADVERTISEMENT F & I Resource Center sponsored by Ally Auto. Valuable content to help you boost profits in this all-important division of your business. | |
4. | Satisfy them in the service department, and they’re more likely to write a positive review and moreover buy a car. That’s becoming an axiom of the industry, and a new study tells why. |
5. | He works at the dealership six days a week. He doesn’t take a vacation. And he’s been selling cars since 1949. Meet the 100-year-old car salesman. |
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