The Dealer 5 | March 9, 2015
Dealer news and information from WardsAuto and around the web.
Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. | Why call dealers dealers? While we’re at it, why call customers customers? Or salespeople salespeople? Let’s play the name game. |
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2. | Just because an automaker announces a vehicle recall doesn’t necessarily mean owners flock to dealers to get problems addressed. If it’s engine-related, yes; seatbelt related, not so much. So says a tracking report. |
ADVERTISEMENT “ I recently switched all 7 of my stores to Reynolds . Many people base their decision on price, but I did my own needs analysis focused on the product and the retail process and Reynolds and Reynolds blew the competition away.” -Joe Laham, President of Premier Companies | |
3. | General Motors wants more people to know about its GMC brand. Great, but GMC dealers want a wider range of stock.It’s a case of matching ramped up marketing to product availability. |
ADVERTISEMENT F & I Resource Center sponsored by Ally Auto. Valuable content to help you boost profits in this all-important division of your business. | |
4. | A downpayment is the first payment on a purchased car, not the only one. But a bunch of thieves,who anted up something, likely knew all along how it works. |
5. | All dealers have business strategies. But some of them have strategies for something else: clearing snow after yet another storm. You must think it through. Here’s how. |
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