The Dealer 5 | May 18, 2015

2.

Alexandria, LA, is a relatively small town. But the opportunity to run a successful dealership group there is larger than it appears, to paraphrase wording on side-view mirrors.

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Three Ways Your Dealership Can Attract Millennial Car Shoppers. Young people aren’t driving differently. They’re shopping differently. And that’s a good thing.    

See how to attract Millennials.

3.

Those SUVs sure look strong enough. So why are so many of them failing crash tests.

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New Rule #42: Close every customer. When your digital marketing actively finds and attracts your most profitable customers, there’s no reason why you shouldn’t close every one. CDK Global’s Audience Management solution helps you sell more of what you want, how you want. Because it’s your business; rule it. 

4.

"You get real wood trim on a Chrysler 200 and leather on a Kia Optima, so what else do you do to make Cadillac worth the extra money?” Good question. Here's the answer.

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How did Ally Auto become the industry’s leading independent finance company? By being driven by what we love. We pour our heart into every relationship we create. Because that’s what it takes to help dealers succeed.Learn more at ally.com/driven.

5.

“Tiger” Bill Miller figures he’s sold 20,000 cars at the family dealership that was founded by his grandfather who originally sold mules and wagons. The family business is coming to an end.